PRSSA Q&A with Fred Cook, CEO of GolinHarris

Event Description

UT PRSSA has a rare opportunity to hear Fred Cook, CEO of GolinHarris, speak to the College of Communication. Between touring the Belo Center for New Media and giving a college-wide seminar, PRSSA members will have the opportunity to attend and Q&A session with Mr. Cook. Members are highly encouraged to attend this once-in-a-career event. 

At 5:30, Texas Ex Jacqi Moore of GolinHarris will introduce Mr. Cook who will begin speaking at 6 p.m.

Because of his illustrious career and immensely valuable time, please only RSVP if you will absolutely attend.

 

Mr. Cook has been with GolinHarris for 27 years and has worked as managing director of the western region and chief client officer. He has managed campaigns, orchestrated public affairs or crisis management programs or developed international public relations programs for Nintendo of America, Visa, Southwest Airlines, Amazon.com, orchestrated BAX Global, The Walt Disney Company, Walt Disney Imagineering, Toyota, Air New Zealand, Canon, Teenage Mutant Ninja Turtles and Pokemon.

 

GolinHarris is a full-service international communications firm with approximately 34 offices around the world. In 2011, the company announced a reorganization of its employees' job titles and roles in order to keep pace with changes in consumer behavior. The changes include replacing traditional generalist titles like account executive and account supervisor, with new, specialist titles like strategist and catalyst. Mr. Cook was the architecht of this innovative change, called "the g4 model." In a New York Times article he said “We’re reorganizing around the areas that are important to our clients, areas that are not perceived as strengths in public relations: strategy, creativity, technology, analytics.”

 

Find out where you would fit in if you worked at GolinHarris here.

Read the New York Times article mentioned above here.